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Description

• Shade description: #13 Neutral Ivory is designed for light skin tones with neutral to slightly warm undertones. When first applied, some users have noted it can have a greyish undertone, which adapts to the skin’s natural tone as it sets.
• Formula: The cream features a lightweight, blendable, and buildable texture that does not feel heavy or clog pores.
• Finish: The finish is described as a soft, radiant, and semi-matte look that gives the skin a healthy glow.
• Coverage: It provides natural-looking, buildable coverage that helps even out skin tone and can conceal redness and blemishes.
• Soothing ingredients: Key ingredients include:
  • Centella Asiatica Extract: A traditional Korean herb known for its soothing and anti-inflammatory properties, especially beneficial for calming irritation.
  • Niacinamide: Works to improve skin tone and reduce discoloration.
  • Panthenol: A hydrating and skin-protecting ingredient.
  • Allantoin: Known for its skin-soothing and calming benefits.
• Sun protection: Provides daily sun protection with SPF 30 PA+++.
• Sensitive-skin friendly: The formula is dermatologist-tested and hypoallergenic, making it a good choice for sensitive skin types. 

• Long-lasting wear: Formulated with “Dual Fitting Technology” to help the product adhere well and last throughout the day without feeling heavy.
• For dry skin: Some users with dry skin may find that it can cling to dry patches. Properly moisturizing beforehand can help ensure a smooth application.
• Versatile use: The formula can be applied with fingers, a sponge, or a brush. It can be worn alone for a natural finish or powdered for a more matte look. 

• Reformulation: PURITO reformulated its BB cream. Some users have noted differences between the “Wonder Releaf” formula and the previous “Cica Clearing” version, including changes in ingredients and how it wears over time. Some report the old version had better longevity and looked more natural as it wore, while the new version offers higher coverage.