South Korean women are renowned the world over for the flawlessly beautiful skin (as well as their extensive, eight-to-ten step skin care rituals)… Pioneering the latest, most effective and often the most extraordinary ingredients in skin care (don’t be surprised to see starfish extract, snail secretion filtrate and egg white alongside other super-scientific sounding compounds), where South Korea leads, the rest of the beauty world swiftly follows – which is why we’re (ahead of the game as usual, and) über-excited to usher cult Korean skincare brand Mizon into our expertly curated hall of fame. So don’t be deterred by the disconcerting contents – we promise you’d never know they were there – if it weren’t for the astonishing, skin transformative impact of this cutting-edge (yet jaw-droppingly affordable) edit of lotions, potions, elixirs and essences.

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